About Us

Sophisticated tech powered by stellar humans. See how we work.

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Our Story

Superior Platform, Honest approach

RTBiQ was established in San Francisco in 2014 with the mission to empower brands, agencies and advocacy groups with mobile-first digital advertising solutions. Launched by a partnership between Richard Lowden and Natha Hayre, RTBiQ quickly attracted talented individuals from California to New York, each contributing valuable experience in advertising and technology across a diverse range of business sectors.

Today, the strength of our team lies in our shared commitment to crafting a superior digital media buying platform and engaging our clients in transparent, honest partnership.

Our Values

We’re Your partner

We are a trusted navigator to deliver meaningful and transparent results.

This is our craft

Passion for creating a high-quality product and providing unrivaled support motivates us to find custom, data-driven solutions for our clients.

Everything can be optimized

In an ever-evolving digital landscape, we’re constantly searching for opportunities to power higher level performance.

Power in people

Diversity in experience, knowledge, and identity is at the heart of our collaborative process.

Lead with integrity

We partner with organizations and individuals with shared progressive values

 
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Our Team

The RTBiQrew

 
 

Richard Lowden
Co-Founder, CEO

Richard Lowden leads our strategic direction and business operations. Richard brings to RTBiQ over 15 years’ experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground and Winstar Interactive. As a founder of the MMA Programmatic committee, Richard continues to demonstrate his leadership in this rapidly developing sector.

Natha Hayre
Co-Founder, CTO

Natha R. Hayre leads our technical innovation and data science efforts. Natha has a deep background building high-performance computational systems and finding trends in large volumes of disparate data, and he has put that experience to use honing RTBiQ’s analytical software. He earned his B.S. in Physics from San Jose State University, and his Ph.D. from the University of California, Davis, with a focus in theoretical biological physics.

 

Sam Brucker
Technical Product Manager

Sam coordinates the technical and non-technical efforts that go into expanding RTBiQ’s capabilities. His work includes development of the RTBiQ application and heading up integrations with advertisers, exchanges, and data partners. He prioritizes an intuitive and gratifying experience for users and is a champion for demystifying technology without dumbing it down. Sam graduated from Vassar College with a B.A. in the interdisciplinary field of Science, Technology, and Society.

Cathy Grubb


Director of Sales

Cathy came to RTBiQ in April 2018 after a couple of energetic decades in TV and digital ad sales. Working at TV stations in big cities on both coasts, she learned the value of having a solid product that could help advertisers reach the audiences they sought. Always craving new lessons and challenges, it was inevitable that she’d be part of the data-rich environment that the digital advertising wave offered.

Born in Queens, NY and raised in Silicon Valley, the child of a dad who was always starting a cutting-edge tech/toy company, Cathy is a self-proclaimed addict to startups and helping the underdog. When she’s not traveling for work or hanging out with her adult sons, you can find Cathy hiking the San Diego trails along the Pacific with her frisky pup, Ellie.

Janet Kim
Director of Client Success

Janet joined the Client Success team at the beginning of 2017 and brings over 15 years of broadcast and digital advertising experience to the RTBiQ team. Her in-depth understanding of full lifecycle advertising campaigns helps clients achieve not only their campaign objectives, but business objectives as well. Her penchant for managing complex campaigns while maintaining client satisfaction makes her a staple of our client success team.

A California native, Janet graduated from U.C. Berkeley with a degree in Mass Communications/Advertising, and enjoys trying new recipes, long road trips and fostering animals in her spare time.

Steph Nelson-Morss
Chief of Staff

As the Chief of Staff at RTBiQ, Steph Nelson-Morss empowers our team to provide first class service to our clients. Naturally curious and highly organized, Steph has a professional background in business operations and program development. Her studies focused on politics, psychology, and art, and she finds the digital advertising world incredibly interesting and relevant.

Steph lives in San Francisco with her husband, where she actively manages their cat’s social media accounts. Having grown up in Connecticut and graduating from Columbia University in the City of New York, she appreciates being able to drive to seasons and travels often.

 

Our Process

Science, Service, Story

Our three-pronged strategy sets us apart and guarantees success.

 

Advertising Meets the Scientific Method

We define your business objectives and supporting events; develop a hypothesis; and test, observe, and scale the results.

  • Custom KPIs

  • A/B testing

  • Optimization & scale

 

Best-in-Class Service

We provide complete client support and ongoing education, solving big-picture problems and delivering transparent campaign insight.

  • Frequent check-ins & reporting

  • Commitment to education

  • Metrics that matter

 

Storytelling Beyond the Impression

We focus on creating a holistic brand experience for consumers, delivering message continuity across platforms, leading to real results based on real connections with real people.

  • Multi-platform approach

  • Frequency mapping

  • Sophisticated targeting