Why you should be running native if you’re optimizing for click-through rate

What is click-through rate? And is it important? Click-through rate, CTR, is a metric for understanding advertising performance by calculating the percent of people who have clicked your ad after they were served an impression. The equation for CTR is → clicks divided by impressions multiplied by 100 […]

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A guide to native advertising

Native advertising is an adaptable and effective ad form that is a must for any digital advertising strategy. Before we get started breaking down the key components of a native ad, make sure to read our blog on the basics of native advertising if you are in need of a quick refresher [...]

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