Why we love programmatic audio advertising [infographic]
Why do we love programmatic audio? With 64% of the U.S. population listening to digital audio, it’s one of the best mediums to reach your audience. In fact, brands can see an ROI of 6x their investment in audio advertising. Maybe that’s because radio ads trigger memory encoding at higher rates than their TV counterparts. Get the scale of radio with the ease and control of programmatic. Quality inventory, refined targeting, and intelligent reporting. Plus, it’s easy to produce, test and replace.Interested in adding digital audio to your media plan? Meet with our strategists today to explore reach, frequency, premium publishers, and audience targeting for every budget!