Mobile-only usage surpasses desktop-only
It finally happened. The battle has been long fought, and in February it was looking like a tie.Then, in March of 2015, the number of mobile-only users in the U.S. surpassed the number of desktop-only users.According to ComScore, "...this mobile-only milestone is meaningful because it signifies how smartphones and tablets (particularly the former) are becoming — or rather, have already become — our primary access point to the internet"What does this mean? Opportunity to reach a market you may have missed in your desktop-only campaigns. Think about this:According to Pew Internet Research:
20% of young americans aged 18-29 have no high-speed internet access aside from their smartphone
13% of U.S. Latinos are also smartphone-dependent
46% of U.S. smartphone users say they "couldn't live without" their device
As the shift on this spectrum continues, we can expect that agencies and advertisers will begin to allocate and optimize more of their advertising investment toward mobile devices.