Find out why we love connected TV. With the increasing number of CTV users (over half the population of the U.S.), as well as the fast pace of cord cutting in America, now is the time to jump into this compelling and growing advertising medium.
1) Less waste
With a direct buy campaign on terrestrial TV, you’re buying a television network. When you start a programmatic CTV campaign, you’re buying a highly engaged audience. Because of that, you will see less impression waste – you are able to cut through to the heart of your target.
2) More opportunity
Most advertisers wouldn’t meet the minimums with terrestrial television. Effective CPMs price many brands out of the game. With CTV, you get the opportunity to advertise on a big screen, to a ready audience.
3) No skipping
One of the best parts of buying CTV is that your ads are not skippable. Viewers typically have to finish an ad before returning to their show. Commercials are shown less frequently, so viewers will be more attentive and have more patience for the ads that they do see. Completion rates on CTV ads land around 95%, and are marked as being 67% more effective than traditional TV.