Can you believe it’s half-way through March already? The rush of the 2018 holiday shopping season is months behind us and now the data is in! EMarketer published a US 2018 Holiday Season Review and 2019 Preview providing a comprehensive summary of e-commerce and traditional retail trends from 2018 and what to expect this year.
Unsurprisingly, 2018 has proven online shopping is on the rise. Convenience is crucial during the busiest time of year and online shopping is becoming an increasingly popular option for consumers. In fact, during the 2018 holiday season, ecommerce sales increased nearly 17 percent to total more than $123 billion.
A huge force behind this substantial growth was the more than 30 percent increase in mobile commerce sales.
Mobile sales were responsible for generating an impressive 25 percent of the entire season’s spending gains. With this in mind, capturing consumers’ attention on their mobile devices will be essential for advertising success during the upcoming holiday season.
It’s never too early to start thinking about your digital strategy for the holidays.
Take advantage of the 2018 shopping data and start investing in a strong mobile advertising plan. Consider using a combination of audio, video, display, and native advertising to target super specific audiences on their mobile devices. With a few clicks, users can access your site, choose their items, and make a purchase.
Interestingly, studies show that most purchases are not made during a shopper’s initial visit to the site. This is why having a solid mobile advertising strategy, with retargeting considered, is crucial for generating more sales. With nearly 50% of Americans checking their mobile devices before leaving their bed in the morning, mobile advertising will be the key for your brand’s success this 2019 holiday season.