Connected TV attribution

Follow your customer's journey with connected TV attribution

Connected TV offers unique capabilities that build upon the power of linear TV advertising. When used in conjunction, you can reach users regardless of how they consume large screen content while also utilizing the advanced targeting and measurement capabilities of CTV. 

These advanced targeting and measurement options provide you with the tools you need to reach the growing cord-cutter population and accurately understand the success of your campaign in real time.

One of the most impressive aspects of CTV advertising is the ability to follow a customer's journey from the initial ad served on their television to their final purchase. Our attribution model allows you to measure your campaign’s success, see which channels are generating the most ROAS, and adjust accordingly. 

Track campaign performance through reporting on revenue, exposure, conversion delay, cross-device conversions, and website visitation.