Did you know that 91% of US agency & marketing professionals find that Connected TV advertising is as effective or more effective than traditional linear TV advertising?

Watch our discussion to learn how to properly leverage prospect data and best-in-class tools into a unified retargeting strategy that will increase the number of quality opportunities in your pipeline.

What happens after a user sees your ad? OPTiQ can tell you. OPTiQ ties site visitors and their actions back to the original impression providing optimizations and insights that mean the most to your KPIs.

With a goal of increasing overall brand awareness and driving return on ad spend (ROAS) for a client’s nutritional supplement, we used connected TV advertising and our attribution capabilities to execute against these objectives.

Whether you’re tracking website visits or purchases of your product, attribution models can help you understand what aspects of your advertising campaign are effective and to what degree.

Take your advertising campaigns to the next level by combining Flowcode’s best in class technology with RTBiQ’s custom advertising solutions. Engage your audience with a defined call-to-action on any of your CTV ad creatives to boost performance.

One of the most impressive aspects of CTV advertising is the ability to follow a customer's journey from the initial ad served on their television to their final purchase. Our attribution model allows you to measure your campaign’s success, see which channels are generating the most ROAS and adjust accordingly.

With programmatic advertising, you can instantly enhance the performance of your campaign by increasing messaging frequency to your direct mail households. With LiveRamp data matching, creating your digital audience is easier than ever.

LiveRamp’s IdentityLink (IDL) offers a new way of targeting consumers that addresses the core problems facing current methods of targeting. Through IDL, LiveRamp has created a way to tie many online identifiers back to a single person, allowing RTBiQ to help your campaign reach a target audience with a higher level of efficiency and accuracy.

CTV Audio is an innovative solution that migrates audio ads into the powerful connected TV media ecosystem. CTV Audio gives audiences a large-screen viewing experience with high visibility at a much lower CPM than CTV video.

Partnering with data-store experts at LiveRamp, we are thrilled to offer device ID targeting for Connected Television. We’ve already told you it’s a great time to ramp up your CTV campaigns as studies are showing sizeable increases in streaming activity with folks under #stayathome orders. Now, you can be more intentional and precise with your CTV campaigns choosing from hundreds of audience segments in the LiveRamp data store.

These past few weeks have drastically altered nearly every aspect of daily life. What does this mean for the world of advertising? While it's clear that out-of-home advertising is out of the question, this unprecedented time is a huge opportunity to move your ad dollars to digital.

Native advertising is a fantastic resource for building engagement with your brand. Native ads are highly optimizable, easy to produce, and have a great payoff. 

Our talented data scientists here at RTBiQ pulled a platform-wide CTR report to highlight top-performing ad units. Native was by far a standout with a click-through rate of 4.288%.

Native advertising is an adaptable and effective ad form that is a must for any digital advertising strategy. Before we get started breaking down the key components of a native ad, make sure to read our blog on the basics of native advertising if you are in need of a quick refresher. 

What is native advertising? Simply put, native ads match their surrounding content. It’s paid advertising at its most seamless. Assets like copy, titles, images, and calls-to-action have the flexibility to appear in the form and function of the content around it.

Find out why we love connected TV. With the increasing number of CTV users (over half the population of the U.S.), as well as the fast pace of cord-cutting in America, now is the time to jump into this compelling and growing advertising medium.

If you want to set yourself up for a competitive advantage, add connected TV to your video strategy. It’s the best way to increase frequency within your target audience.

Been hearing all the buzz about CTV recently? If so, you're probably already aware of the countless benefits of connected TV advertising. Whether you’ve already started running programmatic CTV ads or have yet to integrate CTV into your advertising strategy, YouTube ads are a great next step.

The percentage of the population tuning into CTV is growing. EMarketer projects that by 2022, that portion will be just over 60%, at 204.1 million connected TV users. Among digital video viewers, 2019 shows 81% using CTV.