Partner with RTBiQ & leverage CTV Audio

Connected TV Audio is an innovative solution that migrates audio ads into the powerful connected TV media ecosystem. CTV Audio gives audiences a large-screen viewing experience with high visibility at a much lower CPM than CTV video. Not only are high completion rates expected, but advertisers can measure the effectiveness of their ad campaigns in real-time. 

With access to Scripps’ Local Media channels and networks such as Newsy, CourtTV, and Bounce, users can target CTV content categories including: 

• Business

• Entertainment

• Health 

• Politics

• Sports

• Technology

• US News

• World News

What are the advantages of CTV audio?

Instead of paying high costs for professional video production, recycle and reuse your brand’s display banners (static or animated) on large, high-resolution TV screens! Not only is CTV Audio more cost-effective in terms of production, but the CPMs are also significantly less expensive than traditional CTV CPMs. Overall, CTV Audio allows you to spend less while still targeting the same CTV audiences you want to reach.

Consumers are spending more time with content on CTV and the number of viewers engaging in multi-screen viewing is continuing to grow as well. It’s clear that getting creative with formats and calls-to-action will play a key role in capturing your audience’s attention. RTBiQ’s solution to this includes combining CTV Audio with QR codes in companion banners to increase viewer engagement. The QR codes can encourage viewers to take action by redirecting them to websites, social media, app downloads, purchase options, and more.

Convinced that your brand is ready to save money on video production costs, recycle display banners for old inventory, reach affordable CPMs that were previously unobtainable for CTV? Then get in contact with an RTBiQ representative today - we are here to be a partner, not a vendor!