Health Food CTV Case Study
Attribution has proven to be an invaluable tool for tracking, analyzing, and understanding your advertising efforts. With a goal of increasing overall brand awareness and driving return on ad spend (ROAS) for a client’s nutritional supplement, we used connected TV advertising and our attribution capabilities to execute against these objectives.
RTBiQ Digital Strategy:
We started by curating PMP deals for premium CTV programming to ensure we were delivering on quality inventory.
Created custom audience groups – hyper-targeted to reach our client’s key audience demographics, such as people interested in low sodium or non-GMO products.
Retargeted people who had visited the client’s website but had not purchased any products.
Provided hands-on campaign management to exclude poorer performing audience groups and/or programs while maintaining reasonable frequencies across all placements to avoid ad fatigue.
Utilized additional metrics such as time to conversion to increase week over week performance.
If you’re interested in hearing more about our connected tv capabilities or how attribution can bring immense value to your present and future campaigns, contact us today!