Linear to CTV: Why make the switch?

Did you know that 91% of US agency & marketing professionals find that Connected TV advertising is as effective or more effective than traditional linear TV advertising? (source)

There are so many reasons why marketers are making the switch from linear to CTV, but here are just a few!

WHY ADD CTV TO YOUR ADVERTISING PLAN? 

1. Sophisticated targeting:

   • Programmatic buying allows you to leverage device-level targeting, effectively lowering your impression waste.
     

2. Engaged viewers:

   • Commercials are shown less frequently on CTV and are typically not skippable, increasing your chances of viewers being attentive.

3. Low cost:

   • Lower minimums & eCPMs allow advertisers to reach TV viewers at a fraction of the cost.

4. A/B test creative & messaging:

   • Test which creatives and messages drive your campaign's KPIs and optimize top performers with ease and speed.

5. Real-time results & attribution:

   • Track ad impressions to conversions with our view-through attribution. Get reporting in real-time and use data to optimize your live campaign.

It’s time to increase your ad effectiveness by making the switch from Linear to CTV! Want to learn more? Reach out to us today!